ABOUT US

Yagur Farms was established in 1922 as part of the pioneering activity of Kibbutz Yagur’s early settlement in the northern regions of what will be later known as the young state of Israel.

Through the years the young and motivated farmers specialized in a wide range of crops, varying from plantations, to vegetable, cotton, mini-trees and flowers. Each decade meant reshaping the landscape of the local farm diverging its markets, products and clients both locally as well as globally in the endless race of remaining relevant and successful.

What kept Yagur Farm as a leading player in an ever-changing market was its innovative approach toward the combination of technology and agronomic knowhow which eventually lead the company to be Israel’s hydroponic market leader.

The first brick of our hydroponic activity was laid at 2008 as a part of worldwide spreading of a young technology which promised to change the way we grow food forever. During the first years Yagur farm’s specialists adopted the high-tech technology focusing on improving its ability to change the farming industry weak spots such as water-efficacy, environmental control as well as packed products shelf-life.

The hydroponic concept had reshaped many of the historical paradigms and methods opening the door for a new agriculture future and possibilities. Been first was a challenge but also an unreturning opportunity.

Today Yagur farm is a well-known leading supplier of some of the biggest retailers in Israel as well as a leading partner for technical hydroponic knowhow which carry the promise of around the year supply of consistent quality and volume.  

 

Our global activity is a new branch of our enterprise. We see our global activity mission as an opportunity not only to spread our top-of-the-line technical and agronomical knowhow both also as a vast opportunity for exploring new venturers of crops, environments and markets. As we grow our main task remains: pushing the boundaries of agriculture to the limit, keeping the delicate balance between innovation, cost-effective and environmental awareness factors which made us who we are. 

Nuki Noifeld

Chairman of the board of directors of Yagur's holding company

Former vice president of Israel’s national agriculture export division (AGRESCO). Leading the mature holding company in an innovative way, mixing the new blood of the young generation with the skilled, professional established teams to ensure maximum results.

Rani Tene

Chairman of the board of Yagur Agriculture and Business

MBA in business and economics. A former CEO of Yagur’s economic planning division. Believes that a goal without a plan is just a wish. Making sure that every number and every calculation in the business plan as well as in the price offers counts.

עמית גרודמן

Amit Grodman

CEO of Yagur Agriculture Division

MBA in business and economics. 

Erez Vilarosa

CEO of Yagur Hydrophonic Green-houses Division

Former marketing director of one of Israel’s fast-growing fruits and vegetable logistic company.
Believes that the only way to succeed in this market passes through consistent quality, service and
innovation. Inspires his teams for maximum flexibility with minimum errors.

עידי גרשמן

Idai Gershman

Operation and Agronomic Director

BA in economics and industry. Runs the operation and agronomic division since 2008. With vast experience in the traditional industry Idai combines his technical know-how with his will to reinvent
procedures of planting, nourishing, harvesting, and packing crops. His inspiration comes from what he defines as small and consistent steps toward perfection.

יצחק פורת

Itzhak Porat

Hydroponic Technology Director

BA in agriculture. Founder of the hydroponic farm in Yagur and one of the pioneers of hydroponic
crops in Israel. At the age of 72 Itzhak is still  highly motivated, getting up every morning with the sole mission to improve the way the hydroponic systems work daily.

Ori zamir

Global Market Development

MBA in business and marketing. Former international market developer at the pharmaceutical and
cosmetic segment. Ori believes that as the world is getting smaller, opportunities grow bigger.
Challenges makes him alive, narrow minds are his true nemeses.